A good ad (meaning good for both clients and agencies alike) finds a way to highlight the main benefit of a product, while connecting emotionally with consumers. And no, it's nowhere near that simple, but hey, this is a blog not a book.
Keep in mind the following
1. Features (fast connection speeds, less sodium, low prices, etc.) are not benefits (get more done quickly, live healthier, save money, etc.)
2. Benefits work even harder for you when they're extended to real-life wishes(have more time for your family, live to see your kid graduate, save for that dream vacation).
I feel quite certain that both the agency and the client were pleased with this puppy:
Monday, September 17, 2007
I like this
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