Monday, January 26, 2009

Let me get back to the PM on that, then we'll talk about the content requirements

I read this post from Gods of Advertising and couldn't help but smile. It is my life.

With great apologies to my family, I am a very literal listener. My father raised me (very sternly) to "Say what you mean and mean what you say", and I'm afraid that lesson has stuck for life. Along with "If you're on time, you're late", but that's another post for another time.

As a copywriter, I certainly think "conceptually" when creating work and when it comes to humor, I have no problem using or understanding metaphors and other tricks of the trade.

But I swear, if we're having a conversation that includes expected results, you better tell me exactly what you want. I will only hear what you say, not what you "really meant". Yes, I realize this is a fault on my part. I'm working on it. But for the love of butter, why can't people just say what they want?

This especially gets the worst of me at work - in meetings, particularly. Just like the post linked above, I'll drift off when you start using acronyms. I'll take a mental powder when you choose long, unnecessary words when a short, succinct phrase will do the trick.

Life it too short, folks. Don't waste my time with "procedural understandings". However, I'll gladly share my thoughts on "how to work together more efficiently".

It's not that I don't understand you. I just don't want to have to work to understand you. I'm in advertising. One of the few grown-up playgrounds that survives on adult ADD, caffeine and wit.

So, are you with me? Get your message across already, will ya?

1 comment:

Joe Janes said...

Well put, Paulie. What really drives me crazy is when people try to communicate in hints or feel they have to "couch things" or "build up to" what they want to say. Just say it!