Wednesday, January 16, 2008

The right name for the right product

In this business, you can spend a lot of time naming a new product. Finding just the right moniker can be a laborious process, including working in several languages and fighting the legal department.

Or you can just think one up in 30 seconds and hope it works out for the best.

Thanks, American Copywriter


Pete Best said...

I prefer the TiddyBar.

David said...

I sure love it when it's buy one Tiddy, get the second one free!