Too many channels

I love having all the television choices available these days, but damn. Remember when you'd use a NUMBER to talk about a channel?

"Hey, what's on channel five tonight?"
"Happy Days, dude!"

Now, forget about it. When's the last time someone asked, "Did you watch 238 last night?" Seriously, when I decide I want to watch something on AMC, I better start channel surfing 10 minutes before it starts. Who the hell remembers what the number is for that?

This may explain why I never watch SPIKE. Even more so, it explains why I never saw these most excellent commercials for the Star Wars movies.