Wednesday, November 07, 2007

Anybody can do it

TBWA/Chiat Day and Apple are serious about consumer-generated marketing. At least when it comes to their most recent spot for the iTouch.

Created initially by an 18 year old student in the UK, this is how the original ad looked:

Throw in a little HD and some slightly different content and here's what aired - in very short order:

I had no idea about the history when I first saw this ad - and I liked it very much. Hell yes, I want an iTouch.

Guess advertising ain't that hard at all.

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