Monday, October 29, 2007

Getting Away With It

Two ads. Two different eras. Two different types of products. The same...uh...benefit. When I first saw the ad below for All-Bran - after laughing out loud - I thought, "Wow. They really got away with it that time."

Pretty smart ad, really. It's a normal...condition...and it was great to see it handled in a refreshing way. But, again, it seemed like maybe they were pushing standards.

Then I stumbled across this ad from the 60s. And really, it squicks me out. Maybe we handle this kind of subject better these days.

I bet that when an agency lands such an account, after the celebration, the creative team is always smacked in the face with the daunting thought of, "How on earth are we going to attack this one?"

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