Tuesday, August 07, 2007

Leaves a Bad Taste in the Mouth

There's a lot to be said for trying to be "edgy" when an agency presents ad concepts to a client. There's a lot to be said for having a client be receptive to your "edgy" concepts.

It's quite another situation when every single client and agency employee involved are obviously aging frat-boy dickheads.

Leave it in the locker room, boys.

Thanks, Copyranter


Pete Best said...

So what is the difference between edgy and fratboy dickhead humor? Or what is it about this ad that so offends you? It doesn't seem worse than some of the other things you posted.

Crustodio said...

I think it's the unbridled misogyny. And the assumption that women would never be employed in the appropriate IT position. And the truly lame joke. It's a huge cop-out going for the easy sex joke.

Next up: Our campaign called "That's what SHE said"

For another opinion: http://feministing.com/archives/007501.html